Understanding Social Media Algorithms in 2025

Published on October 23, 2025

Ever wondered why some posts go viral while others disappear in the feed? The answer lies in the invisible force shaping our online experience — social media algorithms.

These algorithms analyze engagement signals such as likes, comments, shares, and watch time to determine what content deserves visibility. The more people interact with your post early on, the higher it climbs in others’ feeds.

For creators and brands, mastering this system means combining strong storytelling with consistent posting and community engagement.

At Viva Media Creative, we help you understand these dynamics and craft content that not only reaches your audience — but resonates with them.